About Swaraj Pure

We independently review everything. When you buy through our links, we will earn a commission but it won’t effect the costings. Learn More >

Swaraj Pure’s mission is to recommend what is really of good quality. We independently test and review thousands of products to help you find just what is best for you. Our goal is to save you time and eliminate the stress of shopping, whether you’re looking for everyday things or gifts for loved ones.

We try to be the most trusted product recommendation service around, and we work with total editorial independence.

We earn money through subscriptions and various affiliate marketing programs. That means we may get paid commissions on products purchased through our links to retailer sites. However, we recommend products based on our independent research, analysis, interviews, and testing. There’s no incentive for us to pick inferior products or to respond to pressure from manufacturers—in fact, it’s quite the opposite. If a reader returns their purchase because they’re dissatisfied or the recommendation is bad, we make no affiliate commission. We think that’s a pretty fair system that keeps us committed to serving our readers first. And of course, the decisions we make regarding the products we feature on our site are always driven by editorial and product testing standards, not by affiliate deals or advertising relationships.

Our reviews take weeks or months of research and years of experience. In addition to relying on our own expertise, we gather interviews and data from the best sources around, including engineers, scientists, designers, and innumerable subject-matter experts. We pore over customer reviews to find out what matters to real people who already own and use the things we’re assessing. In a world where overpriced, top-of-the-line models loaded with junk features are often seen as the gold standard, we aim to recommend high-quality things that warrant their price and don’t push extra features you’ll rarely use.

These are the same things we choose for ourselves and recommend to our family and friends. If we recommend that you spend your hard-earned money on something, we take it as seriously as if our own money were on the line.

The most important thing to us is reader trust. If we were to recommend something due to bias or laziness, readers wouldn’t support our work. We also invite readers to fact-check our pieces, which carefully outline the time, logic, and energy we spent researching, interviewing experts and testing gear. Often, this takes dozens—sometimes even hundreds—of hours. Each guide plainly lays out all the evidence for how we made our picks so you can judge for yourself.

Reach out to let us know if you need advice in figuring out a particular shopping challenge. Our staff—made of smart and curious people who love to investigate reader questions—will do their best to help.
Learn more about the way we work and our rigorous editorial standards:

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About Swaraj Pure